EDDS: Edmonton & District Dental Society
Supporting Henry Schein at the Edmonton & District Dental Society
In support of our partner Henry Schein, we traveled from Ottawa to Edmonton to launch their biofilm management technology with the local dental community. The trip combined hands-on technical installation with direct, relationship-driven outreach. Our goal was connecting with regional leadership, sales teams, and dental professionals to introduce the technology, offer live demonstrations, and identify practices ready for the next step in their biofilm management journey.
Client
Henry Schein
Location
Edmonton, AB
Services
Partner Support Events
Duration
1 Day of Live On-Site Support
The Challenge
Western Canada presented a different landscape than we expected. Rather than needing to build biofilm management awareness from the ground up, we found the Edmonton dental community — and much of Western Canada — already had a strong foundational knowledge of air polishing, notably more advanced than what we typically see in Ontario.
Instead of educating from scratch, we needed to identify and connect with the practices ready to take the next step, whether that meant adopting the technology outright or pursuing advanced training options.
Our Strategic Approach
We traveled from Ottawa to Edmonton to support our partner, Henry Schein, with their biofilm management technology firsthand. Our booth setup included the UC500L, Tagatose powder, and Dexter, our training mannequin, giving visitors a hands-on way to see the technology in action rather than just hearing about it.
When we arrive on-site, we always complete a full technical quality check — running the unit, filling it with water, loading powder into the correct gasket, calibrating the settings, and testing performance to ensure everything runs smoothly before going live.
Beyond the technical setup, our approach centered on genuine conversation and education. We met directly with key members of the Edmonton team, including Grey (Regional Manager for Edmonton and Saskatchewan), Pam, Tammy, Suky, Will, Elena, along with dental professionals who visited our booth.
With Dexter as a live demo tool, we were able to walk visitors through real applications while focusing on genuine dialogue, listening to where each practice was in their journey and tailoring the conversation accordingly, whether that meant deeper technical education or a discussion of advanced training pathways.
Key Results
Our time in Edmonton delivered results on multiple fronts. Through hands-on demonstrations using our training mannequin, Dexter, we were able to engage booth visitors directly and show the technology in action. These conversations helped us build genuine relationships with regional leadership and sales teams across Edmonton, and ultimately identify a strong base of practices ready for advanced training and next-step adoption.
Altogether, the trip allowed us to expand our territory into Western Canada, marking a meaningful step forward for the partnership with Henry Schein.
30%
Cost Saving
46%
Faster Production
14%
Efficiency Gain
100%
On Time Delivery
